ABOUT
RUSTLE
verb
To create an unexpected feeling on purpose.
RUSTLE EXPERIENCE
noun
A real-life experience designed to rustle you.
WHY INTENSITY EXISTS
FEELINGS GET FAMILIAR.
As life trundles on and we dig into our daily patterns, the emotional range we experience solidifies.
Suddenly, sending back food is difficult because conflict is rare.
Knowing your comfort zone well helps you understand your anxiety and put a name to a feeling.
Testing your comfort zone can get you more comfortable with being there.
THE SCALE IS NOT A RANKING OF WHO IS TOUGHEST.
YOU CAN’T PREPARE FOR THE UNKNOWN.
Knowing what is coming gives you time to overthink it.
To logic your way out of it.
To ask other people what they think.
To worry about how you will look.
Rustle takes away that runway.
Not so we can make the choice for you.
So you can meet the actual moment before judgment gets there first.
DISCOVERY IS THE EXPERIENCE.
Every new piece of information changes what you think is coming next.
What your mind imagines next tells you something about yourself.
Then the real moment arrives.
Sometimes you surprise yourself.
YOU MIGHT DISCOVER A FEELING YOU NEVER KNEW YOU LOVED.
WE HANDLE THE EXPERIENCE. YOU JUST GET TO PLAY.
You do not need to decide what to do for fun.
You do not need to figure out where to go.
You do not need to plan how to get there.
You do not need to win anything.
We have already done the work.
For a while, the time is yours.
Everything outside the experience can disappear.
MORE TRUST MEANS MORE DEPTH.
Rustle handles the permissions, logistics, boundaries, and safety required to create the experience.
If something is placed in front of you, we have done the work to make sure you are allowed to engage with it.
IF IT’S IN THE ENVELOPE, WE’VE MADE SURE YOU’RE ALLOWED TO DO IT.
Whether you do it is still your choice.
The more trust you give us, the more deeply we can design the experience around you.
MADE IN HOUSTON
The audience does not watch the story.
They step inside it.
Rustle Experience is created by Russell Varner.
WHERE IT STARTED
Plot Swap Theater
Before Rustle, Russell created Plot Swap Theater, an intimate choose-your-own-adventure theater experience. Plot Swap sold out a ten-week run in the Foundation Room at House of Blues Houston.
Explore Plot Swap: Pheromones→ENJOY YOURSELF.